Reports to : Asst. Supervisor, Admin and Operations
Working Schedule : Full-Time (Monday – Friday)
Work Location : 223@Mountbatten / Mountbatten Centre
JOB DESCRIPTION
Brief Description:
The Marketing Executive is responsible for developing, implementing, and executing strategic marketing plans for HFSE International School to attract potential students and retain existing ones. This role involves managing social media, digital marketing campaigns, content creation, branding initiatives, and events. The Marketing Executive will work closely with the admissions and academic teams to align marketing strategies with the school’s vision.
Roles and Responsibilities:
- Develop and execute marketing plans to drive enrollment and enhance brand visibility.
- Conduct market research and collaborate with the admissions team.
- Manage social media platforms and digital campaigns.
- Analyze and report on campaign performance.
- Create and manage content across digital platforms, including blogs, newsletters, and videos.
- Ensure consistency in branding.
- Organize marketing events such as open houses and community activities.
- Work with the admissions team on event strategies.
- Maintain relationships with external partners to boost visibility.
- Ensure brand consistency across all marketing efforts.
- Manage marketing budgets and report on expenditure.
Skills and Experience:
- Bachelor’s degree in Marketing, Communications, or related field.
- 2-3 years of experience in digital marketing, preferably in education or similar industries.
- Strong knowledge of social media platforms, digital advertising, and content management.
- Excellent written and verbal communication skills.